The End is Not the End is undeniably Atreyu's heaviest and most adventurous album ever. "We realized what made Atreyu great in the beginning was that we didn't sound like anyone else," frontman Brandon Saller explains. "We didn't really make sense anywhere. We weren't an emo band, a metal band, a punk band - but somehow it all worked. We kind of just carved our own path." Unburdened by false restrictions about anything sounding "too heavy" or "too pop," ATREYU remains a creative beacon of hope for those shaken by the suggestion that "rock is dead." They've entered the Top 10 of the Billboard 200 more than once, and two of their albums are certified gold. Produced by Matt Pauling, Atreyu's tenth album is vibrant, inventive, and beautifully aggressive. "It's our heaviest, most metal record we've made," Saller points out. "But it's also the biggest musical journey we've taken in years."